Social Media Manager

Key Responsibilities

• Develop Social Strategy: Create and execute social media plans that build brand visibility, engagement, and audience growth across key platforms.
• Create & Publish Content: Produce and schedule posts, reels, stories, and other multimedia content that resonates with target audiences.
• Manage Community: Monitor comments, messages, and discussions; respond in a timely manner to foster positive relationships.
• Analyze Performance: Track key metrics such asreach, engagement and follower growth; use insights to refine content strategies.
• Stay On Trend: Keep up with platform updates, trends, hashtags, and best practices to maintain fresh and relevant content.
• Collaborate With Teams: Work with marketing, design, and content teams to align posts with brand goals and campaigns.
• Report Results: Prepare monthly reports that show performance, insights, and recommendations for future content directions.

Key Requirements

• Experience: Minimum 2–5 years managing social platforms for brands, agencies, or digital campaigns.
• Education: Bachelor’s degree in Marketing, Communications, Media, or related field.
• Technical Competence: Skilled with content tools (Canva, Adobe Suite), analytics, and scheduling platforms.
• Project Controls: Able to handle content calendars, deadlines, and reporting reliably.
• Leadership: Clear communicator who works well with team members and stakeholders.
  
• Commercial Acumen: Understands how social media performance supports business and marketing objectives.