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Performance Marketing Specialist

Digital Marketing Industry

Dubai, UAE

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Key Responsibilities

  • Plan and implement paid digital campaigns across Meta, Google Ads, and other platforms to drive website traffic and sales.
  • Work with the content and design teams to create high-converting ad creatives and optimize landing pages.
  • Manage technical setups for tracking Meta Pixel/CAPI, GTM, and GA4.
  • Staying updated with the latest digital marketing trends, platform rules, and competitive activities.
  • Conduct A/B testing on ad creatives, audiences, and landing pages to identify winning variations.
  • Collect and evaluate campaign performance data, identifying KPIs and actionable insights to improve performance.
  • Create and manage content for WhatsApp Business profiles (including brochures, videos, graphics, and written content).

Requirements

  • A Bachelor’s degree in a related field.
  • English proficiency is mandatory.
  • Problem-solving skills and time management skills to detect and resolve daily issues.
  • Strong understanding and experience of using Canvas, Adobe Suite, or similar tools for graphic/video editing.
  • Experience using AI tools for content generation.
  • Familiarity with basic HTML/CSS for email customization.

FAQs

How many years of experience are required to apply for this position?

You should have 2+ years of experience in a similar role to apply for this position.

Does this industry hire locals?

Yes, those proficient in Arabic gain a significant advantage in the hiring process.

What is the expected salary of a performance marketing specialist?

The salary ranges from AED 10,000 to AED 12,000 per month, depending on the experience.

How often do regulations change in the UAE’s Digital Marketing Industry?

They don't follow a fixed pattern. Whenever the government sees a need to regulate emerging trends, technologies, or risks, new rules are established.

Will the company provide me with training for tools or systems I have not used before?

Yes, most of the companies hire applicants and then enroll them in training programs before they are set to work independently.