Growth Hacker

Key Responsibilities

• Manage and grow our social media presence, create content, engage with the audience, and analyze performance to refine strategies.
• Conduct on-page and off-page SEO, keyword research, and optimize content to increase organic visibility and rankings.
• Strategize, Plan, and Execute Strategies to run Multiple Marketing Automation tools for different Business Units.
• Conduct A/B tests, multivariate tests, and other experiments to continuously optimize marketing campaigns, customer journey, and conversion rates.
• Work closely with cross-functional teams, content, design, and development teams to ensure cohesive and effective campaigns.
• Understand the customer behavior of things they like, need, and respond to them instantly to fill in the gaps.
• Manage technical setups for tracking Meta Pixel/CAPI, GTM, and GA4.

Requirements

• 3+ years of experience and a track record in scaling digital marketing efforts.
• A Bachelor’s degree in computer science, information technology, statistics, or other relevant fields.
• Strong communication and analytical skills.
• Those with experience in fintech or regulated markets are preferred.
• Be a forward thinker and identify potential risks and opportunities.
• Experience in executing campaigns and managing and working independently.