Digital Marketing Manager
Digital Marketing IndustryAbu Dhabi, UAE
Key Responsibilities
- Plan & Execute Campaigns: Create, launch, and manage digital marketing campaigns on platforms like social media, search engines, and email.
- Content Strategy: Develop engaging digital content for posts, ads, blogs, and landing pages that align with brand goals.
- Performance Analysis: Use analytics tools to track campaign success, measure ROI, and recommend optimisation ideas.
- Lead Generation: Build strategies that generate quality leads and support sales through digital funnels.
- Manage Social Presence: Oversee company social accounts and interactions to grow followers and engagement.
- Collaborate Across Teams: Work with sales, design, and content teams to deliver cohesive digital efforts.
- Stay Updated on Trends: Keep up with new digital tools, trends, and best practices to improve campaigns.
Requirements
- Experience: 5+ years leading digital marketing campaigns and teams in UAE or similar markets.
- Education: Bachelor’s in Marketing, Business, Communications, or related field.
- Technical Skills: Proficient with SEO, SEM, social ads, analytics tools like Google Analytics.
- Project Controls: Able to set goals, manage timelines, and deliver on campaign deadlines.
- Leadership: Capable of guiding small teams and coordinating cross‑department tasks effectively.
- Commercial Acumen: Understands ROI, budgets, customer behaviour, and business growth impact.
FAQs
What experience is needed?
At least 5 years of hands‑on digital marketing and campaign management in professional settings.
Do I need UAE experience?
UAE experience is highly preferred but strong regional experience can help.
Which tools should I know?
Google Analytics, SEO tools, Google/Facebook Ads, email platforms, CRM tools.
Is content creation part of the job?
Yes — creating or guiding content for digital platforms is often required.
Do I need design skills?
Basic content tools like Canva help, but deep design skills aren’t mandatory.
Can this role lead to senior jobs?
Yes — with strong results, you can move into senior marketing leadership roles.
