SEO Specialist

Digital Marketing Industry

Sharjah, UAE

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Key Responsibilities

  • Develop SEO Strategies: Create and implement clear SEO plans that increase organic search rankings and web traffic for company platforms.
  • Perform Keyword Research: Identify relevant keywords and search intent to guide content creation and optimisation efforts.
  • Optimize Website Content: Improve on‑page elements including meta tags, headers, and content structure to boost visibility.
  • Conduct Technical SEO Audits: Review site performance, page speed, architecture, and crawlability to recommend fixes.
  • Monitor SEO Performance: Use tools like Google Analytics and Search Console to track rankings, traffic, and engagement.
  • Collaborate with Teams: Work with content creators and developers to ensure SEO best practices are applied across channels.
  • Report Insights: Prepare regular SEO performance reports with actionable insights and improvement recommendations.

Requirements

  • Experience: 2–5 years working in SEO or related digital marketing roles, ideally in UAE or MENA markets.
  • Education: Bachelor’s degree in Marketing, Business, Communications, IT, or a related field.
  • Technical Competence: Skilled with SEO tools (Google Analytics, SEMrush, Ahrefs, Search Console).
  • Project Controls: Able to manage SEO tasks, audits, and reporting on schedule.
  • Leadership: Communicates clearly with teams and supports SEO strategy execution.
  • Commercial Acumen: Understands how SEO impacts business goals and contributes to growth.

FAQs

What experience is usually required?

Roles often ask for about 2–5 years of SEO or digital marketing experience.

Do I need specific SEO tools?

Yes — familiarity with tools like Google Analytics, SEMrush and Search Console is expected.

Is Arabic language useful?

Arabic is a plus for local SEO but not always mandatory.

Do SEO Specialists need technical skills?

Yes — basic knowledge of HTML, site structure, and technical SEO is beneficial.

What are typical salary ranges?

Mid‑level SEO roles in Dubai can range from approximately AED 8,000 to AED 15,000+.

Can this role include remote work?

Some positions may offer remote or hybrid work depending on the company.