SEO Specialist
Digital Marketing IndustrySharjah, UAE
Key Responsibilities
- Develop SEO Strategies: Create and implement clear SEO plans that increase organic search rankings and web traffic for company platforms.
- Perform Keyword Research: Identify relevant keywords and search intent to guide content creation and optimisation efforts.
- Optimize Website Content: Improve on‑page elements including meta tags, headers, and content structure to boost visibility.
- Conduct Technical SEO Audits: Review site performance, page speed, architecture, and crawlability to recommend fixes.
- Monitor SEO Performance: Use tools like Google Analytics and Search Console to track rankings, traffic, and engagement.
- Collaborate with Teams: Work with content creators and developers to ensure SEO best practices are applied across channels.
- Report Insights: Prepare regular SEO performance reports with actionable insights and improvement recommendations.
Requirements
- Experience: 2–5 years working in SEO or related digital marketing roles, ideally in UAE or MENA markets.
- Education: Bachelor’s degree in Marketing, Business, Communications, IT, or a related field.
- Technical Competence: Skilled with SEO tools (Google Analytics, SEMrush, Ahrefs, Search Console).
- Project Controls: Able to manage SEO tasks, audits, and reporting on schedule.
- Leadership: Communicates clearly with teams and supports SEO strategy execution.
- Commercial Acumen: Understands how SEO impacts business goals and contributes to growth.
FAQs
What experience is usually required?
Roles often ask for about 2–5 years of SEO or digital marketing experience.
Do I need specific SEO tools?
Yes — familiarity with tools like Google Analytics, SEMrush and Search Console is expected.
Is Arabic language useful?
Arabic is a plus for local SEO but not always mandatory.
Do SEO Specialists need technical skills?
Yes — basic knowledge of HTML, site structure, and technical SEO is beneficial.
What are typical salary ranges?
Mid‑level SEO roles in Dubai can range from approximately AED 8,000 to AED 15,000+.
Can this role include remote work?
Some positions may offer remote or hybrid work depending on the company.